7 times ‘more’ isn’t better in business
5. MORE EMAIL SUBSCRIBERS
Okay. Let’s talk email subscribers, because we all know how important it is to build an email list. It’s the most important marketing tool in our arsenal, but is big always better? So Ramit Sethi, who’s the author of I Will Teach You to Be Rich, he recently did an experiment where he used Facebook ads to drive subscriptions to his list. And he spent $2 million doing this so that we don’t have to. Thank you, Ramit.
And the outcome was, he found out you don’t want to build a list full of subscribers, you want to build a list full of buyers. In other words, a small list full of people who like spending money with you will always trump a huge list of people who just love all the great content that you put out for free, but don’t actually ever want to buy from you, or don’t have the ability to buy from you.
Remember also, the more people you have on your email list, the more you are paying to your email provider. So, your MailChimp, or your Drip, or your AWeber. You don’t really want to be paying heaps for people who aren’t even reading your emails. You should be doing regular culls of your list over time. While more email subscribers are better, you want them to be qualified email subscribers, in that they’re buyers.
For more information or to read the other 6 "more" see our blog link in our profile or visit:
Thank you to our valued guests and Booking.com for our Guest Review Award for 2017! We have exciting things planned for this year and looking forward to welcoming you back soon. On behalf of all the team at Zappeion, thank you! 🌟 #ourguestsloveus#travel
Elie’s Tent is one of the best restaurants in Victoria Park.
Aside from that, Elie’s Tent is also a belly dancing restaurant for we provide live music and fun entertainment.
We are a Perth halal restaurant that serves authentic Lebanese food with delicious desserts and a Lebanese coffee pot.
We also have #Perth vegan food and Perth vegetarian food for those who wants a clean and healthy dining experience.
Located at 610 Albany Highway, Victoria Park, #Perth, we are open Mondays to Thursdays from 11 am to 9 pm, Fridays and Saturdays until 11 pm, and Sundays from 5:30 pm to 9 pm.
For reservations, contact us on (08) 61114145 or visit our website at .
There's only 10 days until @fringeworldperth kicks off and the box office at the Perth Cultural Centre is officially open for all your ticket sales! Thanks to @christian_clowes for sharing this great shot of the mermaids at the Pleasure Gardens last year to #perthlife