Crazy details. I love this project
Several years ago, we worked on an experiential marketing project, a pop-up store set up more like a museum or art gallery then a traditional shop.
Each room was an imaginative installation visualizing a featured scent as a creative 3D environment.
The entry, the lobby, and each environment created an experience that connected all our senses, an impressive feat!
Our scent, Hawaiian Sunset, required one to feel they had stepped inside of a conch seashell. The sweeping curves, intricate details and sculptural interior made this fabric sculpture visually exciting.
When creating natural form, soft sculpture and fabric structures are an excellent choice. Biomorphic forms IS why I like this project so much.
Let's design and build more organic forms for exhibits, museums and pop-up experiences. Stomachs, Seashells, Butterflies!