#RippersWithoutStickers - @punkerpat has been bringing his CHUMLEE by @dan__mann on missions into well overhead surf. We love this Helium shape in waves 1 -4 foot, but Pat has been trying to prove us wrong during the recent run of swell in California (swipe 👈🏽). 📸 by @newptfot
29 226510 hours ago
Tag a friend who surfs no matter what. 📸 @yewwville
97 35903 days ago
Here’s a story: Our favorite video of 17’, showing one of our favorite surfboards of all time, The Go Fish (one of the very first made during prototyping) - under the feet of @rob_machado in France. Sitting here today we laugh because this video almost didn’t happen... We were given the footage by our friends at @reef after they had spent several weeks with their team cruising around Hossegor, and as we worked on an edit with Rob in San Diego we just couldn’t seem to get it right. All of the songs we tried didn’t seem to match the surfing. And in spite of how beautiful the footage is none of us could seem to get the edit flowing properly from wave to wave. We even tested showing only lefts because of how incredible Rob’s turns in the lip look. But those edits left really fun waves on the cutting room floor, like Rob going switch stance on a right. And what about the black line? The deck of the Go Fish in this video had the look of a Sci-fi, because at the time the footage was recorded, we hadn’t finalized the way our final Go Fish would look. In the end @rob_machado ended up on the phone with @shredshow and they hatched an idea to watch the most recent edit flow in Rob’s living room, and talk about it. They recorded the conversation and we laid the track over the clip, and done. It has since become the most viewed video about a surfboard ever on YouTube.
62 47501:11 AM Jan 12, 2018
FINN’S BIG WINN 🏆 Riding an LFT Gamma, 17 y/o @finn_mcgill has just become your new World Junior Champion in Kiama, Australia. Finn is an uncommon blend of competitive threat and free surf fantasy, and we’re backing him 100% in 2018, because he’s lethal at soft beach breaks while wearing a jersey, and he’s inspiring during free surfs near his home on the North Shore. @slaterdesigns 📸 @laserwolf.photo
11 21046:38 PM Jan 10, 2018
“ With deep respect for Martin Niemoller's original quote - this came to me recently when the sad news broke of Utah’s shrinking National Monuments. To me, the above text describes the urgency with which we view Planet Earth’s degradation at Firewire, and why we so aggressively support @surfaid , @parley.tv , @sustainsurf , @surfrider , @surfersagainstsewage and others who aim to prevent the loss of our ocean playground. “ - Firewire CEO, Mark Price
(👈🏼swipe) First @peter_mel and now @jamie_mitcho - with more on the way. The goal? "More speed, greater drive, and to simply outrun the beast" a shaping philosophy for big waves that @tomo_surfboards explains on The Wire Podcast in our bio. 🎧 Daniel is most known for his enhancements to small wave surfing like The Evo, The SKX and The Sci-Fi for @slaterdesigns. But since 2005 Dan has been quietly piecing together a framework for big wave board design that we're about to see break loose in 2018.
It's been 10 weeks since @slaterdesigns shared @kellyslater's thoughts on The Helium Gamma in this video, and it's still the most popular Helium shape in surf shops everywhere. We've enjoyed hearing how stoked everyone is with Helium's on-rail response and deck resiliency; still looking new when removing wax after multiple sessions. And we're pausing to say THANK YOU to everyone who got on Helium with us this year. It was a brand new build tech for surfboards ( #Ecoboard verified by @sustainsurf) that you've helped us validate in the water, and we're grateful that everyone has enjoyed surfing Helium as much as we have in 2017.
55 31475:32 PM Dec 21, 2017
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